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Designing a Complete Brand Identity with Sydney Michuda – 1 of 2

Join Designer and Illustrator Sydney Michuda on Adobe Live as she creates a comprehensive brand identity using Illustrator and Photoshop. This week, Sydney will leverage custom color palettes and layouts to design branded elements and logos. Stick around to learn how she applies these elements to mock ups!

Guest Sydney Michuda is a designer, letterer, and illustrator based in Milwaukee, WI:
https://www.supercreative.co/

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
05:00 project overview
13:50 How to design with competitors in mind
17:00 selecting the best fonts for your project
24:00 tips for posting a case study
37:00 advice for pricing your work
51:00 balancing client booking
56:00 Advice for how you can find work
01:03:00 Finding inspiration
01:18:30 Sydney’s dream clients

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