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bookmark_borderDesigning My Own Frozen Pizza Brand

Even bad pizza is better than no pizza. This might be why frozen pizza is so popular. But can we make the best frozen pizza at home… Including creating our own pizza brand?

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Pizza Recipe 🍕 (5 pizzas)
780g pizza flour (or bread flour)
20g salt
7g or 1 pack instant yeast
1 large egg white
445g water

1 can crushed tomatoes
1 Tbsp sugar
1/4 tsp salt
1/4 tsp msg
1 clove of garlic, minced
1/2 tsp dried garlic
1/2 tsp smoked paprika
1 Tbsp dried oregano
1/2 Tbsp fennel seeds

Low Moisture Mozzarella
Pre-Grated Parmeggiano

Written & Directed by Andong

Camera & Editing by Eypee Kaamiño
https://www.instagram.com/eypeekaamino

Research & Production Support by Grace Phan-Nguyen
https://www.instagram.com/phantagepoint

Spanish subtitles by Daniel González.
https://www.linkedin.com/in/danielgonzalezlombardi/

00:00 Intro
0:53 Frozen Pizza Packaging- The Box
1:42 Market Research- Tasting Frozen Pizzas
9:50 Branding
10:50 Prototypes: Making and Testing Frozen Pizzas
13:06 Pizza Dough Recipe
17:22 Dough formation
18:13 Toppings
20:04 Branding cont…
24:19 Frozen Pizza's Packaging's Final Form
26:44 Reaction and Conclusion