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bookmark_border9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like.

You can download the companion mini-ebook for this video here:
“9 Design Elements Your Brand Absolutely, Positively Needs”
http://www.philipvandusen.com/direct-optin

This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
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WORK WITH ME PERSONALLY:
http://www.philipvandusen.com/oneonone

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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

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Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
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TubeBuddy: https://www.tubebuddy.com/philipvandusen
Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface

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bookmark_borderIDENTITY DESIGN: BRANDING

What's the difference between identity design and branding? Is a logo a brand? What is a brand?

3 things you might not know about identity design and branding from Executive Creative Director Chris Do.

👉Subscribe: https://goo.gl/F2AEbk

Annotations

01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let's Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary

Media Drop

The Brand Gap – Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting – Robert McKee

Special Thanks to our Sponsors:

Shutterstock – http://www.shutterstock.com
Media Temple – http://mediatemple.net
This is Ground – http://thisisground.com

Links Discussed in This Episode:

CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk

CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI

CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI

CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw

_________________________________________________
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Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd


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BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
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Visit our website:
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