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bookmark_borderBranding: Identity Design w/ Yo Santosa

Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience.

This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands.

Watch Yo's talk at AIGA Hecho en LA talk here:

5:22 What is branding and what isn't?
8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker.
10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words.
13:09 What is a Beautiful Word?
15:32 How to get a client to rebrand?
18:50 Why pay somebody if you're not going to listen to them? Credibility.
22:44 Whats the secret? How do you give brands personality? Start with a Name.
28:08 Work for a big company or have your own design studio? Freedom of the Struggle.
31:00 How did you come up with Ferroconcrete as the name of your design studio?
33:38 Is it hard being a leader?
35:06 Did you pursue any further education after design? What do you know about business, management, marketing?
36:58 Do you have any tips or advice for leading a meeting with a client?
40:54 Could you extend your principles on branding a business, to branding yourself?
43:06 Do you approach running your business like a designer or a CEO?

Ferro Concrete Design:
http://ferroconcrete.com

Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version:
http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf

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Credits:
Executive Producer– Chris Do
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bookmark_border9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like.

You can download the companion mini-ebook for this video here:
“9 Design Elements Your Brand Absolutely, Positively Needs”
http://www.philipvandusen.com/direct-optin

This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
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WORK WITH ME PERSONALLY:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

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