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Tag: Identity Design

bookmark_borderBranding: Identity Design w/ Yo Santosa

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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience.

This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands.

Watch Yo's talk at AIGA Hecho en LA talk here:

5:22 What is branding and what isn't?
8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker.
10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words.
13:09 What is a Beautiful Word?
15:32 How to get a client to rebrand?
18:50 Why pay somebody if you're not going to listen to them? Credibility.
22:44 Whats the secret? How do you give brands personality? Start with a Name.
28:08 Work for a big company or have your own design studio? Freedom of the Struggle.
31:00 How did you come up with Ferroconcrete as the name of your design studio?
33:38 Is it hard being a leader?
35:06 Did you pursue any further education after design? What do you know about business, management, marketing?
36:58 Do you have any tips or advice for leading a meeting with a client?
40:54 Could you extend your principles on branding a business, to branding yourself?
43:06 Do you approach running your business like a designer or a CEO?

Ferro Concrete Design:
http://ferroconcrete.com

Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version:
http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf

_________________________________________________
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👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

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BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
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FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

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We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

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By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Jose Caballer: https://twitter.com/joseCaballer
Chris Do: https://twitter.com/theChrisDo
Aaron Szekely: https://twitter.com/AaronSzekely

Credits:
Executive Producer– Chris Do
Hosts– Chris Do & Jose Caballer
Director– Andrew Truong
Cameraman– Aaron Szekely
Producer– Aaron Szekely
Editor– Aaron Szekely
Musical Director– Adam Sanborne

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

bookmark_borderHow To Design Brand Identity Stylescapes

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Top 3 things to know when designing a stylescape.
What is a style scape and how can you apply it your web or identity design?
What's the difference between a mood board and a stylescape anyways?

We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions.

Want to learn more about Stylescapes™? Take our in-depth course:
https://thefutur.com/stylescapes

Annotations
—
02:25 What is a Stylescape?
03:02 Involve your clients into the step by step design process
07:15 Case Study: Chicken Bistro
09:54 Step 1: Curate content based on three main brand attributes
14:05 When curating brand elements, choose similar brand attribute words that are visual.
15:17 How far should you vary your Stylescapes?
20:20 Step 2: Tell a design story – Stylescape framework template
22:56 Step 3: Make it artful and dynamic
24:50 Filling in the Stylescape (colors, typography, imagery)
33:00 Q: What's your process for hiring a designer to make a Stylescape?

Links Discussed in This Episode:
Adobe Kuler: https://color.adobe.com/create/color-…
Pinterest: http://www.pinterest.com/josecaballer…
Behance: https://www.behance.net/
Typography Served: http://www.typographyserved.com/
Best Web Designs: http://www.thebestdesigns.com/
Shutter Stock: http://www.shutterstock.com/?gclid=CL…
Fontspring.com: http://www.fontspring.com/

👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: http://share.epidemicsound.com/thefutur
Bring Your Own Laptop Tutorials: byol.me/thefutur

By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter

Purchase a CORE Kit: http://bit.ly/myskooltools

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

bookmark_borderDesigning a Complete Brand Identity with Sydney Michuda – 1 of 2

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Join Designer and Illustrator Sydney Michuda on Adobe Live as she creates a comprehensive brand identity using Illustrator and Photoshop. This week, Sydney will leverage custom color palettes and layouts to design branded elements and logos. Stick around to learn how she applies these elements to mock ups!

Guest Sydney Michuda is a designer, letterer, and illustrator based in Milwaukee, WI:
https://www.supercreative.co/

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
05:00 project overview
13:50 How to design with competitors in mind
17:00 selecting the best fonts for your project
24:00 tips for posting a case study
37:00 advice for pricing your work
51:00 balancing client booking
56:00 Advice for how you can find work
01:03:00 Finding inspiration
01:18:30 Sydney’s dream clients

bookmark_borderIDENTITY DESIGN: BRANDING

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What's the difference between identity design and branding? Is a logo a brand? What is a brand?

3 things you might not know about identity design and branding from Executive Creative Director Chris Do.

👉Subscribe: https://goo.gl/F2AEbk

Annotations
—
01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let's Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary

Media Drop
—
The Brand Gap – Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting – Robert McKee

Special Thanks to our Sponsors:

Shutterstock – http://www.shutterstock.com
Media Temple – http://mediatemple.net
This is Ground – http://thisisground.com

Links Discussed in This Episode:

CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk

CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI

CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI

CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw

_________________________________________________
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: http://share.epidemicsound.com/thefutur
Bring Your Own Laptop Tutorials: byol.me/thefutur

By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter

Purchase a CORE Kit: http://bit.ly/myskooltools

===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

bookmark_borderLogo Design Process with a Client – Building A Brand, Ep 6

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What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients?

A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns will work with designers at Blind– Emily and Min, to create logo explorations for Hamilton based on the visual direction the client has chosen. A new designer, Emanuele Ricci, will join the group and work on a hand-lettered logo to try and match the craftsman aesthetic Josh and Crysten have expressed a fondness to.

🎬 Episode breakdown:
00:51 – Previously On
01:21 – The Designers get their assignments
01:38 – Refining the final Stylescape
02:00 – What is the Logo Design process?
02:48 – Emanuele Ricci's background
03:27 – Emily presents her first round designs
05:10 – Min presents her first round designs
05:34 – Why have a simple, easily identifiable mark in the logo?
07:07 – Emanuele presents his first round designs
10:57 – Matthew and Ben decide to focus on the hand drawn logo
11:30 – Ben and Matthew give feedback on Emanuele's work
13:05 – Ben and Matthew present the first round logo's
13:41 – Breakdown of the 4 logo's being presented
15:00 – Josh and Crysten give feedback
17:18 – The group talks about colors
18:55 – Matthew works with Emanuele to revise the horseshoe logo
20:22 – Ben sends off the revisions to Hamilton
21:06 – Josh replies back with an unexpected curveball
24:08 – On our next episode

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✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo

👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE

👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit

🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk

🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur

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🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow

Follow us:
@mrbenburns
@matthewencina
@thefuturishere
@manuricci_ (hand lettering artist)

Learn more about Hamilton Family Brewery:
https://hamiltonfamilybrewery.com/

#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur

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A note on Stylescapes:
The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.

===
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: https://webflow.grsm.io/thefutur
Retro Supply Co.: http://bit.ly/2GW8gzR
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne