Tag: Brand Identity

Branding: Identity Design w/ Yo Santosa

Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets […]

How To Design Brand Identity Stylescapes

Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing […]

What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads […]

IDENTITY DESIGN: BRANDING

What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations — 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, […]

Logo Design Process with a Client – Building A Brand, Ep 6

What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients? A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. […]

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