What Is Branding? 4 Minute Crash Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads […]
How To Present Logo Designs and Identity Projects to Clients
👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to […]
IDENTITY DESIGN: BRANDING
What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations — 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, […]
Logo Design Process with a Client – Building A Brand, Ep 6
What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients? A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. […]