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Tag: Graphic Design

bookmark_borderHow To Design Brand Identity Stylescapes

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Top 3 things to know when designing a stylescape.
What is a style scape and how can you apply it your web or identity design?
What's the difference between a mood board and a stylescape anyways?

We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions.

Want to learn more about Stylescapes™? Take our in-depth course:
https://thefutur.com/stylescapes

Annotations
—
02:25 What is a Stylescape?
03:02 Involve your clients into the step by step design process
07:15 Case Study: Chicken Bistro
09:54 Step 1: Curate content based on three main brand attributes
14:05 When curating brand elements, choose similar brand attribute words that are visual.
15:17 How far should you vary your Stylescapes?
20:20 Step 2: Tell a design story – Stylescape framework template
22:56 Step 3: Make it artful and dynamic
24:50 Filling in the Stylescape (colors, typography, imagery)
33:00 Q: What's your process for hiring a designer to make a Stylescape?

Links Discussed in This Episode:
Adobe Kuler: https://color.adobe.com/create/color-…
Pinterest: http://www.pinterest.com/josecaballer…
Behance: https://www.behance.net/
Typography Served: http://www.typographyserved.com/
Best Web Designs: http://www.thebestdesigns.com/
Shutter Stock: http://www.shutterstock.com/?gclid=CL…
Fontspring.com: http://www.fontspring.com/

👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

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Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

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Visit our website:
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FREE resources:
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Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

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USA

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

bookmark_border9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like.

You can download the companion mini-ebook for this video here:
“9 Design Elements Your Brand Absolutely, Positively Needs”
http://www.philipvandusen.com/direct-optin

This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM

——————————————————————————————
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
——————————————————————————————
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
——————————————————————————————

MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse

WORK WITH ME PERSONALLY:
http://www.philipvandusen.com/oneonone

FOLLOW ME ON TWITTER:

SUBSCRIBE TO MY YOUTUBE CHANNEL:
http://www.youtube.com/c/PhilipVanDusen

FOLLOW ME ON PINTEREST:

LIKE ME ON FACEBOOK:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/

GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:
https://www.tubebuddy.com/philipvandusen

RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws
Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh
RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG
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LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK
Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ
Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm
HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts
Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX
Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC
TubeBuddy: https://www.tubebuddy.com/philipvandusen
Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

bookmark_borderWhat Is Branding? 4 Minute Crash Course.

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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.

Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity

Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 Rules Of Genius – https://amzn.to/34vpHO8
The Brand Flip – https://amzn.to/35AJf4Y
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
AFFILIATE LINKS*

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

bookmark_borderDesigning a Complete Brand Identity with Sydney Michuda – 1 of 2

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Join Designer and Illustrator Sydney Michuda on Adobe Live as she creates a comprehensive brand identity using Illustrator and Photoshop. This week, Sydney will leverage custom color palettes and layouts to design branded elements and logos. Stick around to learn how she applies these elements to mock ups!

Guest Sydney Michuda is a designer, letterer, and illustrator based in Milwaukee, WI:
https://www.supercreative.co/

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

—–
Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
05:00 project overview
13:50 How to design with competitors in mind
17:00 selecting the best fonts for your project
24:00 tips for posting a case study
37:00 advice for pricing your work
51:00 balancing client booking
56:00 Advice for how you can find work
01:03:00 Finding inspiration
01:18:30 Sydney’s dream clients

bookmark_borderLogo Design Process with a Client – Building A Brand, Ep 6

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What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients?

A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns will work with designers at Blind– Emily and Min, to create logo explorations for Hamilton based on the visual direction the client has chosen. A new designer, Emanuele Ricci, will join the group and work on a hand-lettered logo to try and match the craftsman aesthetic Josh and Crysten have expressed a fondness to.

🎬 Episode breakdown:
00:51 – Previously On
01:21 – The Designers get their assignments
01:38 – Refining the final Stylescape
02:00 – What is the Logo Design process?
02:48 – Emanuele Ricci's background
03:27 – Emily presents her first round designs
05:10 – Min presents her first round designs
05:34 – Why have a simple, easily identifiable mark in the logo?
07:07 – Emanuele presents his first round designs
10:57 – Matthew and Ben decide to focus on the hand drawn logo
11:30 – Ben and Matthew give feedback on Emanuele's work
13:05 – Ben and Matthew present the first round logo's
13:41 – Breakdown of the 4 logo's being presented
15:00 – Josh and Crysten give feedback
17:18 – The group talks about colors
18:55 – Matthew works with Emanuele to revise the horseshoe logo
20:22 – Ben sends off the revisions to Hamilton
21:06 – Josh replies back with an unexpected curveball
24:08 – On our next episode

–
✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo

👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE

👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit

🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk

🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur

–
🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow

Follow us:
@mrbenburns
@matthewencina
@thefuturishere
@manuricci_ (hand lettering artist)

Learn more about Hamilton Family Brewery:
https://hamiltonfamilybrewery.com/

#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur

–
A note on Stylescapes:
The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright.

===
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: https://webflow.grsm.io/thefutur
Retro Supply Co.: http://bit.ly/2GW8gzR
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne